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Cash Back Rate Statistics

A public benchmark report built from 1,887 StackWell partner store records.

StackWell tracks merchant cash back rates across affiliate networks and store categories. This benchmark turns that store database into a public reference for shoppers, publishers, and partners comparing online shopping reward rates.

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Total stores1,887
Stores with percentage rates1,800
Average cash back11.41%
Median cash back10%
Highest tracked rate100%

Cash Back Benchmarks by Category

Categories with the largest number of tracked stores, ranked by store count.

CategoryStoresAverageMedianHighest
Health & Beauty 263 13.77% 10% 72%
Home & Garden 262 10.30% 10% 50%
General Retail 208 11.40% 8% 100%
Clothing 114 10.90% 10% 30%
Accessories 76 4.90% 5% 15%
Clothing Accessories 65 12.46% 10% 50%
Computers 53 14.54% 10% 60%
Gifts & Flowers 47 11.93% 10% 30%
FMCG 46 12.65% 10% 50%
Sports Equipment 44 9.28% 8.50% 25%
Automotive 39 8.52% 8% 20%
Toys & Games 29 8.23% 8% 15%
Education, Training & Recruitment 28 22.91% 20% 50.01%
Bath/Body 25 4.99% 4% 20%
Health and Wellness 23 13.87% 10% 40%
Jewellery 22 15.62% 15% 35%
Computer & Electronics 21 11.42% 7% 50%
Electronic Accessories 21 10.86% 10% 30%
Business Services (B2B) 20 22.47% 20% 50%
Pets & Pet Care 20 11.45% 10% 20%

Affiliate Network Coverage

StackWell aggregates rates from multiple affiliate network partners.

Awin 1,254 stores tracked
Rakuten 227 stores tracked
Impact 199 stores tracked
CJ 180 stores tracked
Partnerize 26 stores tracked
eBay 1 stores tracked

Highest Cash Back Rates

Top percentage-rate offers currently represented in the StackWell merchant dataset.

RankStoreCategoryNetworkCash back rate
1 Nexo General Retail Impact Up to 100% back
2 Easyship Ambassador Program General Retail Impact 2.5% - 100% back
3 FAB CBD Health & Beauty Awin 5% - 72% back
4 Upwork General Retail Impact 70% back
5 The Inner Technology LLC Computers Awin 50% - 60% back
6 IObit General Retail Impact 60% back
7 SpyHunter (EnigmaSoft Ltd) Computers Awin 55% back
8 The TEFL Institute Education, Training & Recruitment Awin 15% - 50.01% back
9 coolcut US Utilities Awin 50% back
10 WINGGOOD Clothing Accessories Awin 25% - 50% back
11 VIP Cars US Car Rental Awin 10% - 50% back
12 Troop Messenger General Retail Partnerize 50% back
13 Tresorit B-to-B Rakuten 50% back
14 TrainPetDog.com Home & Garden Awin 50% back
15 Riskify Utilities Awin 20% - 50% back
16 PearlMountain Limited Computers Awin 30% - 50% back
17 PLR Products Books & Subscriptions Awin 50% back
18 NameRobot (US) Business Services (B2B) Awin 20% - 50% back
19 Magzter - Digital Magazine Newsstand Books/Media CJ 50.0% back
20 Mackeeper | Mac Security Computers & Electronics Partnerize 50% back
21 Kombucha Kamp FMCG Awin 5% - 50% back
22 IntoleranceLab Health & Beauty Awin 4% - 50% back
23 Intego Antivirus Security Computer & Electronics CJ 50.0% back
24 Harbor Compliance (US) Business Services (B2B) Awin 2% - 50% back
25 HB Digital Inc (DealFuel) Web Hosting Awin 10% - 50% back

Methodology

This report uses StackWell store records and includes percentage cash back rates where a numeric percentage can be calculated. Some merchants publish tiered rates, ranges, flat payouts, or category-specific terms, so shoppers should confirm the final rate on the store page before starting a shopping trip.

For more detail, read the StackWell cash back methodology.

Last generated: 2026-05-19