Growth phase: members keep 100% of confirmed cash back. How rewards work

Cash Back Rate Statistics

A public benchmark report built from 2,454 StackWell partner store records.

StackWell tracks merchant cash back rates across affiliate networks and store categories. This benchmark turns that store database into a public reference for shoppers, publishers, and partners comparing online shopping reward rates.

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Total stores2,454
Stores with percentage rates2,354
Average cash back11.38%
Median cash back10%
Highest tracked rate100%

Cash Back Benchmarks by Category

Categories with the largest number of tracked stores, ranked by store count.

CategoryStoresAverageMedianHighest
Health & Beauty 352 14.07% 10% 72%
Home & Garden 306 10.21% 10% 50%
General Retail 220 11.47% 8% 100%
Clothing 132 10.76% 10% 75%
Clothing Accessories 117 11.69% 10% 50%
Computers 96 12.79% 10% 90%
Accessories 91 4.86% 5% 15%
Sports Equipment 69 8.52% 8% 25%
FMCG 64 12.51% 10% 50%
Gifts & Flowers 57 11.97% 10% 30%
Toys & Games 51 9.35% 10% 20%
Automotive 49 8.25% 8% 20%
Jewellery 41 13.19% 10% 35%
Electronic Accessories 40 11.24% 10% 30%
Education, Training & Recruitment 36 19.57% 20% 50.01%
Business Services (B2B) 35 24% 20% 100%
Bath/Body 33 5.81% 5% 20%
Pets & Pet Care 28 11.61% 10% 20%
Health and Wellness 25 13.88% 10% 40%
Computer & Electronics 23 11.81% 5% 50%

Affiliate Network Coverage

StackWell aggregates rates from multiple affiliate network partners.

Awin 1,742 stores tracked
Rakuten 274 stores tracked
Impact 214 stores tracked
CJ 196 stores tracked
Partnerize 27 stores tracked
eBay 1 stores tracked

Highest Cash Back Rates

Top percentage-rate offers currently represented in the StackWell merchant dataset.

RankStoreCategoryNetworkCash back rate
1 VerifierHub Fraud Awareness Training Business Services (B2B) Awin 4% - 100% back
2 Nexo General Retail Impact Up to 100% back
3 Easyship Ambassador Program General Retail Impact 2.5% - 100% back
4 Fast Technology Limited Computers Awin 70% - 90% back
5 Bulldog Online Yoga & Fitness Sports & Fitness CJ 80.0% back
6 Taobao Clothing Rakuten 75% back
7 FAB CBD Health & Beauty Awin 5% - 72% back
8 Upwork General Retail Impact 70% back
9 The Inner Technology LLC Computers Awin 50% - 60% back
10 IObit General Retail Impact 60% back
11 Diamond CBD Health & Beauty Awin 5% - 60% back
12 SpyHunter (EnigmaSoft Ltd) Computers Awin 55% back
13 The TEFL Institute Education, Training & Recruitment Awin 15% - 50.01% back
14 WINGGOOD Clothing Accessories Awin 25% - 50% back
15 VIP Cars US Car Rental Awin 10% - 50% back
16 Troop Messenger General Retail Partnerize 50% back
17 Tresorit B-to-B Rakuten 50% back
18 TrainPetDog.com Home & Garden Awin 50% back
19 Riskify Utilities Awin 20% - 50% back
20 Plugins-for-Wordpress Business Services (B2B) Awin 50% back
21 PearlMountain Limited Computers Awin 30% - 50% back
22 PLR Products Books & Subscriptions Awin 50% back
23 NameRobot (US) Business Services (B2B) Awin 20% - 50% back
24 Magzter - Digital Magazine Newsstand Books/Media CJ 50.0% back
25 Mackeeper | Mac Security Computers & Electronics Partnerize 50% back

Methodology

This report uses StackWell store records and includes percentage cash back rates where a numeric percentage can be calculated. Some merchants publish tiered rates, ranges, flat payouts, or category-specific terms, so shoppers should confirm the final rate on the store page before starting a shopping trip.

For more detail, read the StackWell cash back methodology.

Last generated: 2026-07-17